First Med Urgent Care: Digital Case Study
Our Solution. We utilized Google Ads to speak to certain users in more specific ways depending on which stage of the marketing funnel they were in. By tailoring our messaging, bids, and overall strategy to these user data points we more than over-delivered on client expectations and national benchmarks for that industry.
The Results. Our highly tailored and insightful messaging resulted in a CTR that is 172% greater than the national benchmark for the health industry. Not only did our ads grab the user's attention but our specific targeting resulted in a conversion rate (new patients counted as conversions) 1001% greater than the national industry benchmark. We delivered a new patient to First Med at an average cost of $9.56, a price point that not only greatly exceeded expectations but was highly profitable for our client.