Problem: Armstrong Auditorium is a world-class performing arts theater in Edmond, Oklahoma. They needed to raise their brand awareness and also wanted an encouraging message to welcome guests back after the COVID-19 pandemic.
Solution: Studio Flight produced a new commercial to be paired with an ambitious and innovative digital strategy. Our concept focused on the experience of attending a performance at Armstrong Auditorium, and truly captures the scale and grandeur of this incredible theater. Our team leveraged Facebook's Instant Experience ads to create an engaging ad experience combining the emotion of the video with the ability to tour Armstrong. Our creative additionally earned us a Best in Show award at the 2020 Addy's.
There has been such a great response around the video we created, that the client has decided to run it on TV as well! In the summer of 2021, the video will be seen as a commercial in local markets to create excitement for their 2021 performance season.